Google Ads can be faster to get started with and have a wider potential reach than Facebook Ads, but Facebook Ads can offer more nuanced targeting with its pixel and potentially much more powerful tracking insights than Google Ads.
When it comes to paid media, Google Ads and Facebook Ads are the biggest players in the market. If you’re just starting out, how can you know which is the best for your business’ needs?
According to paid ads experts Ali Parmelee and Jason Linde, a blended approach is the way to go because it can take advantage of both platforms’ strengths — and it allows you to shift budget and strategy between platforms as needed.
In other words, it should not be Google or Facebook, it should be Google and Facebook.
However, a head-to-head comparison can yield important insights into each platform. And it was in this spirit that I sat down with Ali and Jason to hear their thoughts.
Before we begin, it’s important to remember that each of these giants is an umbrella company that includes important subsidiaries.
When we talk about Facebook, we’re also talking about Instagram, What’sApp, and Facebook Messenger. Google also includes YouTube, the second—most trafficked site in the world (behind Google itself).
A cloud server is made possible through virtualization. Management software called a hypervisor is installed on physical servers to connect and virtualize them: abstracting their combined resources and pooling them together to create virtual servers. These virtual resources can then be automated and delivered over the cloud for shared use in a single organization or across multiple organizations.
This approach is known as the infrastructure-as-a-service (IaaS) model. Organizations that employ IaaS don’t have to own and manage their own hardware; they can provision it from third parties that provide resources on demand via a public cloud. A common cloud server example is using a public cloud for temporary, seasonal or variable workloads that must be scaled up quickly as the need arises.
In some cases, however, cloud servers can also be configured as dedicated servers by a cloud provider. In this setup, sometimes called a bare-metal server, the provider dedicates physical cloud servers to one customer who may have specific performance or storage requirements.
To understand cloud server technology in more detail, read about cloud computing infrastructure and cloud management.