During an IMF conference in Uruguay in 2007, a speaker shared a concept that many high school students hate to hear: “You cannot fully comprehend the content of a book until you read it three times.” However, the speaker emphasized the importance of studying the book until you can practice what you have learned; otherwise, your efforts would go to waste. It’s a harsh reality, but a valid point.

As a result, I developed a personal technique to filter what I need to study, which led me to discover Amazon Audible. Amazon Audible is an audiobook service owned by Amazon, offering a vast selection of audiobooks, including bestsellers, new releases, and classic titles across various genres, such as fiction, non-fiction, self-help, and more.

Users can purchase audiobooks individually or sign up for a monthly subscription that includes one credit per month, which can be redeemed for any audiobook regardless of its price. Additionally, Audible offers exclusive original content, podcasts, and other audio programs.

Audible is available on various devices such as smartphones, tablets, computers, and Amazon Echo speakers, enabling users to listen to their audiobooks anytime, anywhere. Audible also provides a range of features, such as adjustable narration speed, bookmarks, and sleep timers, to enhance the listening experience.

Here’s how I use Audible:

  1. I acquire the audiobook and listen when I drive, walk, or commute between cities, countries, and continents.
  2. If I enjoy the content and want to study it, I purchase the paperback book and read it with a highlighter in hand, marking everything I’d like to revisit and re-analyze.
  3. On the third reading, the book becomes a bedside notebook, with parts highlighted and sticky notes indicating extra content to read, study, and research.

As a result, reading has become more than a collection for your bookshelf; it’s an immersive experience that fosters intellectual and conscious growth.

I recommend giving Audible a try.

New Audiobook


In conclusion, I would like to share a quote from the author Luiz Fernando Lucas, as you know, our current time on Earth is characterized by the exponential growth of knowledge and the urgency of its implementation. Here is the quote:

“We clearly live in a time of transformation, of transmutation, in a moment that will divide ages. A moment to celebrate being alive, with gratitude; and for each one of us, this is the opportunity to become aware and to restart life, even in this stage of transition of the human species, and to choose to exercise consciousness in our lives and to experience, here and now, the privilege of being a HOMO CONSCIOUS. “

Luiz Fernando Lucas is SPEAKER and TEDx São Paulo/Brazil speaker. Author of the best-seller book THE ERA OF INTEGRITY. CEO at the School of Integrity.